BOFYA HAPO CHINI KUJIUNGA NA GRP LETU LA WAHSTAP
well today we will introduce you to seven criteria for a good bussiness name, as bussiness name may be of a great importance in marketing competition
1. Distinctiveness: Does it stand out from the crowd,
especially from other names in its class? Does it separate well from ordinary
text and speech? The best brand names have the “presence” of a proper noun.
2. Brevity: Is it short enough to be easily recalled and
used? Will it resist being reduced to a nickname? Long multi-word names will be
quickly shortened to non-communicating initials.
3. Appropriateness: Is there a reasonable fit with the
business purpose of the entity? If it would work just as well—or better— for
another entity, keep looking.
4. Easy spelling and pronunciation: Will most people be able
to spell the name after hearing it spoken? Will they be able to pronounce it
after seeing it written? A name shouldn’t turn into a spelling test or make
people feel ignorant.
5. Likability: Will people enjoy using it? Names that are
intellectually stimulating, or provide a good “mouth feel,” have a headstart
over those that don’t.
6. Extendability: Does it have “legs”? Does it suggest a
visual interpretation or lend itself to a number of creative executions? Great
names provide endless opportunities for brandplay.
7. Protectability: Can it be trademarked? Is it available
for web use? While many names can be trademarked, some names are more
defensible than others, making them safer and more valuable in the long run.
thank you for reading if you like it share it!!!
7 Criteria For A Good Business Name
1. Distinctiveness: Does it stand out from the crowd, especially from other names in its class? Does it separate well from ordinary text and speech? The best brand names have the “presence” of a proper noun.2. Brevity: Is it short enough to be easily recalled and used? Will it resist being reduced to a nickname? Long multi-word names will be quickly shortened to non-communicating initials.
3. Appropriateness: Is there a reasonable fit with the business purpose of the entity? If it would work just as well—or better— for another entity, keep looking.
4. Easy spelling and pronunciation: Will most people be able to spell the name after hearing it spoken? Will they be able to pronounce it after seeing it written? A name shouldn’t turn into a spelling test or make people feel ignorant.
6. Extendibility: Does it have “legs”? Does it suggest a visual interpretation or lend itself to a number of creative executions? Great names provide endless opportunities for brandplay.
7. Protectability: Can it be trademarked? Is it available for web use? While many names can be trademarked, some names are more defensible than others, making them safer and more valuable in the long run.
- See more at: http://dalepartridge.com/7-criteria-good-business-name/#sthash.6XSvnurn.dpuf
7 Criteria For A Good Business Name
1. Distinctiveness: Does it stand out from the crowd, especially from other names in its class? Does it separate well from ordinary text and speech? The best brand names have the “presence” of a proper noun.2. Brevity: Is it short enough to be easily recalled and used? Will it resist being reduced to a nickname? Long multi-word names will be quickly shortened to non-communicating initials.
3. Appropriateness: Is there a reasonable fit with the business purpose of the entity? If it would work just as well—or better— for another entity, keep looking.
4. Easy spelling and pronunciation: Will most people be able to spell the name after hearing it spoken? Will they be able to pronounce it after seeing it written? A name shouldn’t turn into a spelling test or make people feel ignorant.
6. Extendibility: Does it have “legs”? Does it suggest a visual interpretation or lend itself to a number of creative executions? Great names provide endless opportunities for brandplay.
7. Protectability: Can it be trademarked? Is it available for web use? While many names can be trademarked, some names are more defensible than others, making them safer and more valuable in the long run.
- See more at: http://dalepartridge.com/7-criteria-good-business-name/#sthash.6XSvnurn.dpuf
ILI UWEZE KUANGALIA VIDEO YAKE GUSA HAPA CHINIII
Hawa massawe
Karibu sana kwenye ukurasa huu ka ajili ya kufahamiana,kusaidiana,kutafuta marafiki na uchumba pamoja na kujadili mambo mbalimbali yanayotukabili sisi kama vijana nguvu ya Taifa..
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