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Daniel Arnold had $90.03 in his bank account on Thursday when he had a clever idea: Why not sell some photos on Instagram?
Arnold, a Brooklyn-based
photographer, enjoys a bit of fame on the network: He was lauded by Gawker as “the best photographer on Instagram” two years
ago, after getting his account suspended for posting a photo of topless
sunbathers at the beach. He’s since returned with a new
account and now has 22,000 followers and more than 1,300 photos in
his stream.
In addition to his photography,
Arnold has written for MTV and The Fader. Right now, he says via Gchat,
“I am between classifications, and until yesterday wasn’t really
making money doing anything. Been looking for photo work but in its absence i
spend most days walking around the city taking photos (iphone and 35mm) for up
to 8hrs a day.” His mode is what you might call humanist urban voyeurism:
street scenes, faces on the subway, people having un-self-conscious moments.
Stuff like this:
Photo by Daniel Arnold
(instagram.com/arnold_daniel)
But walking the streets with an
iPhone doesn’t pay the bills. On the eve of his 34th birthday, Arnold didn’t
have a clue how he was going to make rent for the following month, so, at
midnight, he posted this message on Instagram:
Hello, I just turned 34 this second.
For one day only I am selling 4×6 prints of whatever you want from my Instagram
archive for $150 each. I swear I will never sell anything this cheap again. If
you’re interested, send a screenshot of the photo(s) of your choice to
arnoldaniel@gmail.com (one d) and I will send a paypal invoice, followed by a
signed print. Easy peasy. Happy my birthday. I love you
The response overwhelmed him. Orders
poured in. A day later, he’d received nearly $15,000 worth of requests, and
collected some $5,000. One buyer offered him $1,000 up front for prints of any
photo that had received more than 1,000 likes; Arnold still hasn’t tallied how
many that is.
Because he has so many photos, no
single image has emerged as the overwhelming favorite, he says. A number of
people have ordered this one of a pantsless subway Santa Claus, and this one of
an affluent-looking gentleman getting a shoeshine on Ash Wednesday
is popular too. One man asked for a print of the topless photo that got
Arnold’s original Instagram account banned. He’s French, naturally.
Originally, the sale was only
supposed to last for 24 hours. Arnold, who’s still working through a massive
backlog of orders, says he hasn’t decided what to do about that restriction,
but it sounds like he won’t turn them down. After all, “I’ve been eating toast
three meals a day all February.”
“And it’s not like I’m any kind of
entrepreneur,” he adds. “I’m a business idiot.”
SOURCE: FORBES
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